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omnichannel commerce with Frappe

All-in-one commerce platform Sell anywhere you want from one platform. From Direct2Customer to retail to Business2Business to social media, sell across every channel and market—from one dynamic platform. That means centr


Omnichannel retailing is a fully integrated approach to commerce that provides shoppers a unified experience across all channels or touchpoints: • Ecommerce marketplaces • Mobile websites and apps • Social marketing, retargeting, and sales • Messaging and SMS • Deeply personalized email marketing

Omnichannel retailing doesn’t need you to be everywhere—just everywhere your customers are. It involves integrating each touch point to offer customers exactly what they need, when they need it, on any device.

The channels available for omnichannel retailing have broadened significantly in recent years. For instance, Pinterest now offers product pins, which let consumers buy items without ever leaving the site; Instagram supports shopping through stories and posts; and Facebook Messenger has added payments for its customers. In the future, voice, or vcommerce, is expected to become a major commerce channel.

Ethiraj K

Project created by Ethiraj K

March 4, 2023